Hello there! Thank you for visiting my portfolio site.
I'm Kelly Popejoy, a versatile and resourceful Creative/Art Director with over 17 years' experience in the advertising industry leading print, web and social media teams through design, photography and video production for national and local retail brands.
I enjoy being a visual storyteller who layers message with strong, compelling product or editorial imagery. My passion is photo/video art direction but thrive when leading a project from concept and design to final print or web implementation. After understanding my client's branding, strategy and media goals, I'll collaborate to build a dynamic package that inspires and invokes the customer to shop.
Operating well in all levels of production, I freelance as Creative Director, Photo Art Director and Graphic Designer, along with Prop Stylist and Set Designer. I love to wear many hats on set or in the office. As key builder and manager of budgets and schedules, my organization and problem solving skills help me to excel and stay on course while directing and styling multiple projects simultaneously.
I have proven results in a number of diverse retail industries and across multiple channels. Let's connect and create your next successful campaign!